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Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix

By A Mystery Man Writer

Athleta, Gap's athletic-wear brand for women most akin to Lululemon, has a new strategy to win more shoppers: sponsored athletes. It strikes a deal with Olympic track star Allyson Felix.
Athleta, Gap's athletic-wear brand for women most akin to Lululemon, has a new strategy to win more shoppers: sponsored athletes. It strikes a deal with Olympic track star Allyson Felix.

Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix

Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix

Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix

Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix