NEWS

Paola Shah brings innovation to athletic grip socks – BizWest

By A Mystery Man Writer

LONGMONT — Paola Shah is passionate about socks, not just because she owns a business that makes a special kind of athletic sock. “It turns out I love socks. I love colorful socks,” said Shah, founder and chief executive officer of Tucketts. “But I didn’t like what was available.” Paola Shah Shah, a Longmont resident moving to Boulder in August, founded Tucketts Inc. in January 2014 because she couldn’t find the right type of sock for things like Pilates, yoga and barre exercises. Tucketts, a woman-run business based in New York City and Boulder, creates a line of athletic toeless