Beneunder: Lessons from China's Hermès of Umbrellas Leading into an IPO - China Skinny
By A Mystery Man Writer
quot;If you protect yourself from the sun, you will be whiter than others. If not, you will be uglier," so said a sun hat advertisement last month on Douyin from the multi-billion dollar Chinese sun protection brand, Beneunder.
More Chinese women choosing singledom as economy stutters
What is holding Chinese brands back from achieving global stature?
Jiang Qionger of Hermès-backed Shang Xia brings Chinese aesthetics to the international stage
Pearl Liu on LinkedIn: Is umbrella maker Beneunder a victim of China's live-stream ads crackdown?
What is holding Chinese brands back from achieving global stature?
Chinese parasol hi-res stock photography and images - Alamy
Pearl Liu on LinkedIn: Is umbrella maker Beneunder a victim of China's live-stream ads crackdown?
RECAP: CHINA COLLAPSING? - InvestAnswers Newsletter
a) a modern copy of the typical Chinese umbrella; (b) Bella conoidal
Primo Supply Handles Free Wearable Self Umbrella Sun UV Rain Blocker Fishing Outdoor Camping Use Running Jogging Canoe Kayak Shade Avoid Skin Problems Caused By Sunlight
A Brief History of Ancient Chinese Umbrellas - Newhanfu