Vintage ad campaign: I dreamed I was [doing WHAT?!] in my Maidenform bra!!! - Pee-wee's blog

Wait, what mid-century-era “mad men” dreamed up this crazy ad campaign??? None! Turns out it was a WOMAN! A copywriter at Weintraub ad agency, Mary Filius, came up with the idea in 1949 of putting women in Maidenform bras dreaming about […]

Vintage ad campaign: I dreamed I was [doing WHAT?!] in my Maidenform bra!!! - Pee-wee's blog

Vintage ad campaign: I dreamed I was [doing WHAT?!] in my Maidenform bra!!! - Pee-wee's blog

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Vintage ad campaign: I dreamed I was [doing WHAT?!] in my Maidenform bra!!! - Pee-wee's blog

Peggy Olson's Got Nothing On The Real Women Behind Maidenform's 'I Dreamed' Ads - BUST

Vintage ad campaign: I dreamed I was [doing WHAT?!] in my Maidenform bra!!! - Pee-wee's blog

Maidenform Ads: Inside the Madness