Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

7 - Gucci Case Study, PDF, Brand

T1 2016 MPK732 Marketing Management (Cluster B)

6 Fashion Insiders on the Tom Ford-Era Gucci Pieces to Invest in Now

PDF) Lüks Markalarda Yeniden Konumlandırma: Gucci Vakası

Gucci, PDF, Luxury Goods

The Craziest Gucci Rumor Yet: Could Tom Ford Return? - Racked

Gucci Designer Steps Into Tom Ford's Shoes - WSJ

GUCCI-Ever growing with customers expectations T1 2016 MPK732 Marketing Management (Cluster B)

Tom Ford after Tom Ford? Peter Hawkings revels in memories of Gucci for his debut

7 - Gucci Case Study, PDF, Brand

Is Tom Ford Saying Farewell to Fashion? - The New York Times